CSS - Yellow Fade Technique

I just wrote this little CSS snippet implementing Yello Fade Technique for a project that I have been working upon in which I had to highlight the newly added items to catch the attention of the user.

I could just as well write a little jquery animation snippet but couldn't fathom writing Javascript for this simple CSS task. So the CSS snippet is given below:

@keyframes yellowfade {
    from { background: yellow; }
    to { background: transparent; }
}

.new-item {
    animation-name: yellowfade;
    animation-duration: 1.5s;
}

Note For the sake of brevity I haven't used any prefixes, but real world usage should use the vendor prefixes.

For just a vague idea of how I used it, check the demo at JSFiddle